Nom Nom Dog Food Review 2023

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By Aurus Sy

Published: 04/06/2023, edited: 05/09/2023

Nom Nom Dog Food Review 2023 image

The Wag! team conducts independent research and consults pet experts to curate our recommendations. This content is supported by our affiliate pet partners and we may receive a commission on the links provided.


Nom Nom is a fresh dog food brand that prides itself on offering “real, good food for dogs.” Its recipes feature human-grade ingredients and are formulated by a Board Certified Veterinary Nutritionist, taking the guesswork out for pet parents. To make things even more convenient, the meals are pre-portioned according to each dog’s needs and delivered straight to the customer’s door. 

In this guide, we’ll look at the recipes, what’s “grrreat” about Nom Nom, what other pet parents are saying about the service, and more to help you decide if it’s right for your pup.

Nom Nom dog food flavors

Nom Nom has 4 fresh dog food recipes, all of which are cooked in the company’s own kitchens. Let’s take a closer look at them!

Nom Nom Beef Mash recipe

Beef Mash is formulated to help build and maintain muscle. It’s suitable for all life stages, including puppies and seniors. The top 5 ingredients are beef, potatoes, eggs, carrots, and peas.

Nom Nom Chicken Cuisine recipe

Chicken Cuisine features mixed fiber sources and is a great option for supporting gut and overall health regardless of age. The top 5 ingredients are chicken, sweet potatoes, squash, spinach, and sunflower oil. 

Nom Nom Pork Potluck recipe

Pork Potluck contains a unique source of protein, making it a good choice for pups with food sensitivities and dietary restrictions. The top 5 ingredients are pork, potatoes, green beans, squash, and kale.

Nom Nom Turkey Fare recipe

While Turkey Fare can be enjoyed by dogs of all ages, its soft and chewable texture makes it especially good for pups with missing teeth and small mouths. The top 5 ingredients are turkey, brown rice, eggs, carrots, and spinach. 

Nom Nom Dog Food

Nom Nom Dog Food

Why Wag! likes Nom Nom

Here are the reasons why we like Nom Nom.

Made with real ingredients 

All Nom Nom recipes feature whole, human-grade ingredients that are gently cooked and minimally processed to preserve vital nutrients. You can see every meat and veggie separately as they are cooked individually before being mixed together.

Tailored to your dog’s needs

When you sign up, Nom Nom will recommend a meal plan based on your dog’s age, weight, and any conditions. The meals are then pre-portioned according to your furkiddo’s metabolism and caloric needs. 

Formulated by experts

All of Nom Nom’s offerings are developed and evaluated by a team of veterinary nutrition experts that includes two Board Certified Veterinary Nutritionists (two of less than a hundred in the country) and several PhD nutritionists.

Prepared and delivered fresh

Nom Nom recipes are prepared in small batches and packed with dry ice and insulating liners to ensure their freshness. All you have to do is thaw, pour, and serve!

Nom Nom Dog Food

Nom Nom Dog Food

Concerns & considerations

Here are a few things to consider before you buy.

Can be pricey

Since Nom Nom is a premium dog food that is prepared fresh with high-quality ingredients and no fillers, it unsurprisingly comes at a higher price. The cost of a subscription ranges between $85 and $600 per month, depending on your dog’s size and activity level.

Nom Nom states that it costs about $5 to $6.50 per day to feed a 30-pound dog; if your pup is a similar size, you can expect to spend around $160 per month. That being said, Nom Nom offers multi-pet discounts and other cost-saving options.

Requires refrigeration

Nom Nom fresh dog food does not contain any preservatives and will need to be refrigerated or frozen once it arrives at your doorstep. Depending on the frequency of your deliveries, your dog’s meals can take up a lot of freezer or refrigerator space.

Limited choice of recipes

While Nom Nom recipes are suitable for all life stages, you might find more variety from other brands. Nom Nom also currently does not offer prescription diets for dogs with certain medical conditions.

What pet parents say about Nom Nom

“Since I've been using it, my dog literally dances every time I pull one of those packets out of their fridge and she sees it. So, to me, that's the proof in the pudding. And I love the fact that NomNomNow is using fresh ingredients. And when I look at that dog food, I can actually see the meat and the vegetable, and I can tell what the ingredients are just [by] visually looking at it.”

“I am happy to report my dog has been on NomNom for 3 months with no vomiting! She even does a little jump every time I bring her food bowl over. She loves this food! Her coat has gotten really silky and soft and she has the energy to wrestle our wild puppy.”

“It looks like real human grade food and not just frozen mush shoved into a container. I like how the portions are individually packaged and I don’t have to cut the portion in half for two feedings a day. The only complaint is that sometimes [the] pull corner on the package doesn’t open it and I have to cut it open with a knife. My dog loves it and she has [a] shiny coat and sheds less.”

Read more reviews on ConsumerAffairs.

Nom Nom brand history

Nom Nom was founded in 2014 by Alexandria Jarrell, Nate Phillips, and Zach Phillips. The year prior, they had adopted two Miniature Australian Shepherds, Harlee and Mim. While searching for food for the girls, they were surprised to see that the dog food space was dominated by products that had unpronounceable ingredients and industrial filler—something that hasn’t changed since the 1980s.  

So they decided to cook for Mim and Harlee, knowing that real, fresh food would benefit canines just as it does humans. Cooking fresh also became more important when Harlee developed health issues and her vet recommended a fully fresh diet. By late 2014, Nate, Zach, and Alex had started delivering to family and friends as well. 

As Harlee’s health improved and the team received positive feedback about the food and service, they decided to bring in an expert nutritionist to help them formulate the best possible recipes. Dr. Justin Shmalberg, a Board Certified Veterinary Nutritionist, joined Nom Nom and was personally involved in the formulation of all the initial recipes to ensure that pet parents receive the highest quality food for their furbabies.

Nom Nom recall history

Nom Nom issued a voluntary recall in 2021 for its Chicken Cuisine recipe for cats, which is now discontinued, due to a recall issued by its supplier, Tyson Foods. Nom Nom fresh dog food has never been recalled.

All images sourced from the Nom Nom website. Copyright NomNomNow Inc. 


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